Category: Shorts
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The Virtual Shelf
Companies that compete on real store shelves know that an eye-catching, easy-to-read label will help them outsell the competitors. In e-commerce space isn’t as precious, but competition still exists. Online retailers can sometimes forget that a virtual shelf is still a shelf.
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The Beauty of the Square
The most important thing I learned about product images in e-commerce is that they should always be squares of the same size. I can’t begin to describe the headaches I’ve endured due to rectangular (cropped) product images at every enterprise I’ve developed for, while getting absolutely no advantage from this decision. Once you’ve got all…
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Why I won’t pay for AdWords
I did a search on my favorite unicode character site for the non-breaking hyphen character, which is very useful for phone numbers. I got this ad: